More dwell time = more revenue per visitor
Mall operators know: every visitor who stays 30 minutes longer spends 25% more. Cosmos Arcade is the dwell time booster.
The problem
Decreasing frequency
Online retail is draining centers. Pure shopping centers are no longer enough — experience is a must.
Short stays
Average center dwell time has fallen to 47 minutes. Families leave quickly because children are fussy.
High vacancy rates
15–25% vacancy in B-location centers. Family floor with arcade reactivates dead spaces.
The solution with Cosmos
+45 minutes dwell time
Families have a goal in the center → more revenue in the food court, fashion shops, service providers.
Family floor anchor
Arcade as an anchor tenant attracts additional tenants (children's fashion, ice cream, family restaurant) to the floor.
Cross-promotion
Coupon campaign: "Shop for €20 = 5 credits free" — Win-win between center and shops.
Data-driven
We provide you with dwell time data and visitor insights from the ArcadeManager — valuable for your center reporting.
L – Mini-arcade
Recommendation: 20+ devices on 120–200 m². Ideally on the family floor in close proximity to the food court or kids' fashion. Cashless via center card or standalone.
Inquire now without obligationFrequently asked questions for Shopping centers
We have an old vacant space — are you expanding?
Yes. We take care of the complete interior construction — not just the devices. You only provide the raw space.
Can center cards be used?
Of course — we integrate existing loyalty or member cards of the center. Gift cards from the center can also load Cosmos credits.
Do you promote yourself?
Yes. Opening campaign with posters in the center, social media stories, local press. We bring you visitors.
What about the Sunday sales ban?
Arcade operation is not affected — we are a game and entertainment business, not retail.